7-Eleven

conveniently childish

1 in 3 U.S. adults still live with their parents—the highest rate since the 1930’s—yet there’s still a stigma about it.

It may seem childish, but it’s also extremely convenient. And as the king of convenience, 7-Eleven knows living at home is something to celebrate. So screw the haters, be a back home baller and enjoy being conveniently childish.

THE CLAW MACHINE

We all know living with your parents can be annoying at times, so we dropped a line of household items to make it more fun and convenient.

You can grab them in-store from our claw machine, the most childish way to shop.

Space Heater

To avoid a war over the thermostat when your parents keep the house too cold.

Undercover Flask

Sip whatever you like without questions.

Scented Diffuser

Whatever you choose to do in your bedroom is your business.

The Conveniently Childish Collection

We partnered with IKEA to release a line of bedroom furniture for adults still living at home, with a focus on extra convenience.

7NOW APP

We dropped the collection on our 7NOW app, and to make things even more convenient, we’ll deliver it straight to your bedroom door.

We also sent out catalogs to IKEA’s entire mailing list…

…and put the collection on display at IKEA showrooms across the country.

711K Home Savings Plan

And even though living at home is awesome, you’ll need to move out eventually so we revamped our loyalty program to be a home savings plan.

Sign up on our app, scan the barcode with every purchase, and we’ll make a 7.11% contribution to your account.

Now you can go big AND go home.

Copywriter: Elana Celestin
Art Director: Alanna Evans