Four Seasons
Worship your idle
Being busy has become a status symbol, yet burnout is the new epidemic.
In a modern world where productivity is glorified, leisure is the ultimate luxury. At Four Seasons, we serve your every need so you can devote yourself to doing nothing.
The Car pool Lane
As hustling employees in skyrise office buildings look longingly out their windows, they’ll be enchanted by SZA, the sexiest and most laid back R&B queen, lounging in a literal car pool—a luxury convertible filled with water—being driven around NYC.
UBer chill
After Sza takes a spin around the block, you’ll be able to order your own car pool on Uber.
We’re getting the city that never sleeps to kick back, relax and enjoy that Four Seasons luxury.
Time Melts away
Four Seasons will partner with Cartier to bring back an even drippier version of their Crash watch.
These special edition timepieces won’t have any numbers because time doesn’t even matter when you’re worshipping your idle.
The collection will be available at all Four Seasons gift shops.
Digital zen garden
Zone out with our digital zen garden— the first ever interactive Instagram post. Take a pause from scrolling to tap the rake, drag it through the sand, and enjoy a few moments of relaxation.
Let’s just hang
If you can’t check out of life completely, at least hang out with us on your lunch break. Four Seasons is setting up relaxation pop-ups in busy financial districts with hanging beds so you can kick your feet up and enjoy a little idle time when you need it most.
Copywriter: Elana Celestin
Art Director: Alanna Evans