SKIMS
Play both sides
Female athletes are described as strong, powerful and fit, but not sexy or feminine. This forces girls and young women to feel like they have to choose one or the other.
Skims and WNBA are putting young female athletes on game by showing them that they can feel like a beauty AND play like a beast.
Courtside
Glam CAM
During the WNBA All-Star game, we’ll pick up slow motion glambot shots of the players' nails, hair and makeup and flaunt it on the jumbotron.
Take Your Shot
After the All-Star game, we’ll launch a competition on social media asking people to show us how they #PlayBothSides for the chance to win a Skims X WNBA takeover for their school.
The Dunk Show
The winning school will get an exclusive Skims x WNBA fashion show on their basketball court where the players show off their skills, dribble down the runway and sink a shot at the end.
Luxury Locker Rooms
Next we’ll give their locker rooms a glamorous makeover because feeling good when you’re getting ready sets you up to play your best.
Body The Game
We’re also dropping a Skims x WNBA collection for the W Mode of NBA 2K. Gamers will get to dress their players in the flyest fits and literally play both sides.
Trading Places
Trading cards are hot right now so we’ll hop on the trend and make a pack of collectible Skims x WNBA cards. We’ll tap the top Whatnot live stream sellers to auction them off and build the buzz.
