QUAY x PARIS
Time to sliv
Women are sick of being told what to do, but misogynists won’t shut their mouths.
Stop being polite and tell them to F off by doing exactly what YOU want to do. It’s time to sliv your life.
We created a spin on the 1950’s etiquette videos and got our Y2K queen of rebellion, Paris Hilton, to break all the rules and do exactly the opposite of what she’s told.
Instead of “The Keys to Etiquette”, she’s teaching you “The Quays to Sliving”
Be a tease
Before we launched, we sent teaser texts with “No-Quay-A” clues to who our next collab was with. Delivered with the iconic Nokia ringtone.
Make an entrance
Once the guesses came rolling in and the excitement was at its peak, we launched on Paris’ Instagram – inviting people to make their own rules and sliv their best life.
Paris’ Rules
Paris thinks rules are “beyond” so she made her own, and we posted them on Quay’s Instagram to inspire women to do the same.
The Sliving kit
We sent out PR kits to our favorite babes with a note from Paris encouraging them to rock these frames with whatever, wherever and however they want.
Time to sliv
Then we threw the ultimate party for women to rock their shades, act however they want, and sliv their best life.
Giving is sliving
Lastly, we partnered with Project Glimmer, a non-profit organization focused on female empowerment to encourage girls in foster care and youth programs to go after what they want and carve their own path.
Behind the scenes
Behind the scenes
Creative Director/Copywriter: Elana Celestin
Creative Director/Art Director: Kimara Mitchell
Art Director/Designer: Brittany Suzuki